WE ARE THE THINKING CAP, THE ORIGINAL LIFESTYLE BRAND FOR MENTAL HEALTH, MINDSET AND PEAK PERFORMANCE.

Our mission is to empower people to live joyful, full out purpose-driven lives while eradicating anxiety, depression, and suicide. We're setting out to renew minds and positively impact two billion lives by 2050.

• We believe that mental health is as important as physical health.
• We believe in creating a selfless planet where people truly love themselves and love others.
• We believe that this generation has the power to solve the most pressing issues of our society and the solution starts from within. Think good. Do good. Be the best version of yourself. Be a blessing to yourself and others. Repeat.

So much more than fabric, so much more than our slogan, we live this: LOVE ON OUR MINDS™

We've got a roadmap to make a real impact for people and making quality apparel is just the beginning... If you've ever pulled yourself out of a dark place mentally and still choose to push through everyday, we've got you. If you want to make your life count while making a positive difference in this world then you're our people.